A new, all-unique term has been discovered - Athleisure. It's a trend that the fashion world has been waiting for. In fact, it's become one of the biggest and longest-lasting trends in fashion. It's a blend of athletic clothing and leisurewear. Gym clothing as fashion statements. Functional clothing without giving up any of the glamour.
Fitness style is conquering streetwear design and living a healthy, sporting lifestyle is becoming more and more important in our society. The fact is, being fit is in! Indeed, it's the new status quo.
This trend has so much taken a storm that traditional fashion is swept off its feet by the sport mania. Collections of all styles and design are giving a focus on elements of physical strengthening and on well-being. Bold statements, sleek lines, block colours, racing stripes, loose knits; everything is sporty. The sport boom is long from over. It's still climbing it's way right to the top. A trend that's continuing to develop.
Here are some branding tips for the stylish yet functional Athleisure wear.
Exposed zipper details are the no-brainer way to spice up basic outfits. Add neon colours and two-tone cords with constrasting and tactile rubber ends for extra grip.
![Athleisure Zip Pulls](https://www.weavabel.com/hs-fs/hubfs/Imported_Blog_Media/Athleisure-Zip-Pulls-300x226.jpg?width=300&height=226&name=Athleisure-Zip-Pulls-300x226.jpg)
Cord ends are given a coating of glossy silicone for a waterproof finish. It adds comfort to your branding and augments that casual, leisure look.
![silicone](https://www.weavabel.com/hs-fs/hubfs/Imported_Blog_Media/Dipped-End-Cord-no-logo-300x200.jpg?width=300&height=200&name=Dipped-End-Cord-no-logo-300x200.jpg)
Lenticular badges bring a garment to life as it changes and responds to angles and movement of the wearer. Athleisure is about combining the sporting tech with everyday comfort.
![Athleisure Gaastra Badge](https://www.weavabel.com/hs-fs/hubfs/Imported_Blog_Media/Athleisure-Gaastra-Badge-300x209.jpg?width=300&height=209&name=Athleisure-Gaastra-Badge-300x209.jpg)
Reflectives and neon brights add dimension and striking details in the form of embroidered and layered badges.
![athleisure](https://www.weavabel.com/hs-fs/hubfs/Imported_Blog_Media/Athleisure-Angel-Badge-300x226.jpg?width=300&height=226&name=Athleisure-Angel-Badge-300x226.jpg)
For streamlined and ultra sporting branding, go for a heat transfer. This can be applied directly to the garment with no seam lines or sewing.
![Athleisure Heat Transfer](https://www.weavabel.com/hs-fs/hubfs/Imported_Blog_Media/Athleisure-Heat-Transfer-300x166.jpg?width=300&height=166&name=Athleisure-Heat-Transfer-300x166.jpg)
Lynne Stutterheim - Marketing Co-ordinator