2 min read time
If you’re looking to boost brand recognition and identity while also providing key product...
3 Minute Read
Written by Weavabel, published 06/06/19 09:44
Even if you’re not a high fashion brand, adding a luxury swing tag to your garments can be beneficial. Swing tags are one of the most understated aspects of clothing but they carry so much hidden importance for the brand itself.
Elevating your brand with luxury swing tags will not only feel more high-quality, it has many other advantages too.
Swing tags have always been a feature of garments. They started off as a practical way to show the price or size, however, they have now become an essential ingredient in retail branding.
An unbranded and uninformative swing tag can deter customers from purchasing. It’s a missed opportunity to communicate the value of your garment. You want to reinforce your brand as one that’s high quality and a swing tag designed with this in mind can be an effective selling point for customers.
A swing tag that’s flimsy might create a mediocre impression. Board weights are a crucial component to achieve the desired quality that matches your brand. Feeling a substantial swing tag exudes integrity.
Consumers are more conscious than ever about the impact their purchases have on the environment. Staying competitive in the fast-paced fashion industry is essential and there’s nothing more luxurious than a swing tag that feels high quality and is sustainably sourced.
Over the years, the quality of recycled materials has vastly improved. Gone are the days of grainy and dull paper with rough textures and uneven printing. There are now alternatives like bamboo, kraft paper, agricultural straw and recycled leather. They can all utilise a multitude of different finishes, vegetable ink colouring and printing techniques to achieve premium results.
If you can have luxurious swing tags that are environmentally friendly and FSC certified, then why not? Affluent materials and interesting textures don't always mean unrecyclable plastic.
When you’re aiming to establish your garment as high-quality in the crowd of couture and high street, you need to be striking. Luxury swing tags can achieve this. Luxe design elements like foiled logos, metallic eyelets and bulbous pins are those little elements that make a big impact.
Move away from plastic fasteners and traditional rectangular designs with only need-to-know information and get experimental with these different printing effects and decorative elements.
These are just a selection of the luxurious printing techniques and decoratives for your swing tag. Now you know why you should try luxury swing tags, it’s the perfect time to get started on creating your own opulent designs.
You know why you should try luxury swing tags, but you may not know where to start. We’ve created an all-in-one guide that is designed to help you create a swing ticket that strengthens your brand image and overall quality. From materials to finishes available, download it for free below.
Want to keep up to date with industry developments, trends, product launches and more? Sign up to our newsletter to get the latest delivered to your inbox.