5 Eco - Friendly Fashion Brands Leading Sustainable Style

Buying less but better is a mantra that we should all try to stick to. Especially when you consider eye-opening stats like 23kg of greenhouse gases are generated for each kilo of fabric produced,  and 400% more carbon emissions are produced if garments are worn five times instead of 50. 

Eco-friendly fashion is becoming increasingly popular, with last year seeing a 47% increase in people searching for ethical fashion items. And we’re about to make that search much easier for you, highlighting ethical fashion brands and fair trade fashion brands that walk the talk.

Here are five of the eco-friendly fashion brands to watch - stylishly leading the way in sustainability: 

1. Finisterre
2. Nomads
3. Organic Basics
4. People Tree
5. Antiform

1. Finisterre 

Established in 2003, founder Tom Kay saw a gap in the market for a fashion company which prioritised innovation and product development. Finisterre's philosophy is to design and create functional and sustainable products. 

They’ve created ranges of menswear, womenswear and accessories through circular sourcing, using renewable and recyclable materials. In February 2018, they were made a Certified B Corporation. This is a globally recognised certification acknowledging the high environmental standards of a company. 

This is assessed every two years to ensure continued compliance. 

2. Nomads

This sustainable company creates clothing with ethical principles at the forefront. Nomads was set up by a couple who met in Rajasthan in the late eighties after travelling the country and being taken in by the culture and fashions of India. 

They use natural fibres like organic cotton and lyocell and traditional methods, such as handloom block printing, which have little environmental impact. They only work with fabrics which are kind to the environment and factories which share their environmentally-friendly values. 

Their commitment to nurturing the environment and others is shown through their memberships with GOTS (Global Organic Textile Standards) and BAFTS (British Association for Fair Trade Shops). 

Nomads’ interest in fair trade fashion and helping others is demonstrated through the annual donations and fundraising organised towards the non-profit charity TAMWED (Tamil Nadu/West Devon). 

3. Organic Basics

Organic Basics restrict their partnerships to certified factories which share their values of sustainability. This has led to the company not only providing products which are biodegradable, natural, recycled and renewable, but also boasting a workforce that excludes child or forced labour. This helps to provide a safe, beneficial environment. 

Each fabric used is selected only after its low environmental impact and high quality have been established. The fibres used are all either Class A or B, and the fibres in these categories have been identified as the most sustainable in a MADE-BY benchmark. The organic cotton used is GOTS certified, which is confirmation that the fibres meet the national standards of being organic.

Recycling wool is another way Organic Basics remains environmentally friendly. The land and water used in the raising of sheep can mean ‘virgin wool’ isn’t wholly conducive to protecting the environment. Then there are the dyes and chemicals involved in processing the wool before use. 

Organic Basics avoids this damage by using recycled wool in their garments for men and women. 

4. People Tree

People Tree work to protect the environment and its resources through using natural materials and dyes which don’t contain harmful chemicals. As one of the fair trade fashion brands that help set industry standards, they were the first fashion company to achieve the World Fair Trade Organisation product label and both pioneer and promote Fair Trade fashion. 

They even have their own environmental policy, containing 10 ways they aim to stay environmentally friendly. These include:

• Promoting organic farming.
• Working with suppliers who prioritise the environment.
• Preserving water sources.
• Using GOTS-certified organic cotton and GOTS dyes to apply organic principles across their production processes.

5. Antiform

Created in 2007, Antiform designs and makes clothes primarily using materials sourced and produced in the UK. 

Alongside creating items from recycled fabrics, the company works to educate others on the importance and methods of sustainable fashion. Founder Lizzie Harrison describes the company ethos as ‘aiming to push the boundaries of ethical, sustainable design by using locally sourced reclaimed materials.’ 

Just three years into their journey, Antiform were shortlisted and runners-up in the 2010 Observer Ethical Awards. The brand was praised for its ‘holistic’ approach to environmentally friendly ways of creating clothing. 

What Can Your Brand Do to Increase Sustainability? 

Despite the different paths taken by these five brands, each of the methods and principles behind their successes is valuable. They can act as inspiration for ways your brand can maximise how sustainable it is,  as eco-friendly principles grow increasingly popular with customers. 

As a summary, keep the following in mind:

• Work with factories and manufacturers who share your values in ethical fashion production.
• Source fabric with low environmental impact and high quality in mind.
• Consider local sourcing.
• Use recycled fabrics wherever possible.

Learn More About how your brand can become more sustainable

These brands embed sustainability across every part of their business. To build a truly eco‑friendly brand, it’s not enough to show interest—you need to demonstrate real commitment, from manufacturing through to marketing.

Click the link to get your free guide now.

Q&A

Question: Why does “buy less but better” matter for sustainable fashion?

Short answer:

Producing fabric is emissions-intensive, and wearing garments more times dramatically lowers their impact. The text cites that 23 kg of greenhouse gases are generated for each kilo of fabric produced, and that carbon emissions are 400% higher if a garment is worn only five times instead of 50. Buying well-made pieces and extending their use reduces total emissions and waste.

Question: What do the key certifications and benchmarks mentioned actually indicate?

Short answer:

• B Corporation: A globally recognised certification acknowledging high environmental standards; reassessed every two years.
• GOTS (Global Organic Textile Standard): Confirms fibres meet organic standards; also used for dyes (GOTS dyes) to apply organic principles across production.
• BAFTS (British Association for Fair Trade Shops): Membership signals a commitment to fair trade principles.
• WFTO product label (World Fair Trade Organisation): A product-level fair trade label; People Tree was the first fashion company to achieve it and helped set related standards.
• MADE-BY benchmark: A ranking of fibre sustainability; Class A and B fibres are identified as the most sustainable and are prioritised by Organic Basics.

Question: How are the five highlighted brands putting sustainability into practice?

Short answer:

• Finisterre: Designs functional, sustainable products using circular sourcing with renewable and recyclable materials; Certified B Corporation since February 2018 (reassessed biennially).
• Nomads: Uses natural fibres (e.g., organic cotton, lyocell) and low-impact traditional methods like handloom block printing; works with environmentally aligned factories; GOTS and BAFTS member; offers GOTS-certified clothing across key lines; supports TAMWED through donations and fundraising.
• Organic Basics: Partners only with certified factories; products are biodegradable, natural, recycled, and renewable; excludes child or forced labour; selects low-impact, high-quality fibres rated Class A or B by the MADE-BY benchmark; uses GOTS-certified organic cotton and recycled wool.
• People Tree: Employs natural materials and non-harmful dyes; pioneered Fair Trade fashion and was first to achieve the WFTO product label; has a 10-point environmental policy that includes promoting organic farming, working with environmentally focused suppliers, preserving water sources, and using GOTS-certified cotton and dyes.
• Antiform: Designs and makes clothing mainly from UK-sourced and produced materials; creates from recycled fabrics and educates on sustainable methods; ethos centres on locally sourced reclaimed materials; runner-up in the 2010 Observer Ethical Awards for a holistic approach.

Question: What practical steps can my brand take to become more sustainable?

Short answer:

• Work only with factories and manufacturers that share your ethical and environmental values.
• Source fabrics with both low environmental impact and high quality in mind.
• Consider local sourcing to reduce transport and support regional supply chains.
• Use recycled fabrics wherever possible.
• Apply sustainability across your entire business—from manufacturing to marketing—so it’s embedded, not an add-on.

Question: How do fair trade and social responsibility show up in these brands’ approaches?

Short answer:

People Tree helped pioneer Fair Trade fashion and was the first to secure the WFTO product label, setting a benchmark for others. Nomads underlines fair trade values through BAFTS membership and supports community causes like TAMWED. Organic Basics ensures ethical labour by partnering with certified factories and explicitly excluding child or forced labour, creating a safer, more beneficial working environment.