Is Karl Lagerfeld Paris a luxury brand?

Karl Lagerfeld is one of the most recognisable names in the fashion sphere. Iconic for heading up Chanel and Fendi until his death in 2019, Karl Lagerfeld also created his namesake brand, Karl Lagerfeld Paris.

Different to Chanel and Fendi in many ways, Karl Lagerfeld Paris was an opportunity for Lagerfeld to create a brand that channelled his creative direction — rock chic meets Parisian classics, infused with modern elegance.

But is Karl Lagerfeld a luxury brand just because Karl Lagerfeld was at the helm?

Karl Lagerfeld Paris: Making luxury accessible

Deciding whether a brand is luxury depends on numerous factors, not just the price. Although price point does come into it, the heritage, exclusivity, craftsmanship, brand perception and social status also contribute towards deciphering a brand's luxury status.

The history

Founded in 1984, the Karl Lagerfeld brand was born midway through Lagerfeld’s career, not long after he took up his position at Chanel.

“The house of Karl Lagerfeld shares the iconic vision and design aesthetic of its founder, fused with a contemporary, forward-looking spirit.” 

Although Karl Lagerfeld Paris was founded much later than many of the designer brands we're familiar with, its strong association with Lagerfeld’s legacy and influence in high fashion grants it an aspirational status within the industry.

The product

The ready-to-wear collection combines a modern aesthetic with aspirational designs. The product portfolio includes womenswear, menswear, childrenswear, footwear and accessories, as well as watches, eyewear and perfumes.

Worn by the likes of Cara Delevingne, Beyoncé and Katy Perry, Karl Lagerfeld Paris products are often recognisable thanks to their sleek silhouettes, bold branding and signature monochrome palette. These design elements contribute to the brand’s high-end appeal.

The price point

Karl Lagerfeld Paris was created to make aspirational products more accessible and the price point reflects this. While the prices don't come anywhere close to the likes of Chanel, most garments are priced above high-street rates.

A sweatshirt costs around £150, t-shirts £90, footwear over £200 and jackets start at £400.

Although the price point is slightly higher than the high street, it positions Karl Lagerfeld Paris as an attainable luxury brand rather than an ultra-premium fashion house.

How does Karl Lagerfeld Paris compare to other luxury brands?

To better understand Karl Lagerfeld Paris’ position in the luxury fashion hierarchy, let’s compare it to other brands:

• Chanel & Fendi – These brands sit at the pinnacle of luxury fashion, known for couture craftsmanship and exclusivity.

• Michael Kors & Coach – Like Karl Lagerfeld Paris, these brands offer a mix of accessible and high-end designs, making them affordable luxury.

• Ralph Lauren (Purple Label) & Hugo Boss – These brands balance high-end and mainstream appeal, much like Karl Lagerfeld Paris.

While Karl Lagerfeld Paris is not haute couture, it does belong to the affordable luxury category, making it comparable to brands like Ted Baker and Tommy Hilfiger’s premium collections.

What does the future hold for Karl Lagerfeld Paris?

As we enter a new era for Karl Lagerfeld Paris, the fashion industry is under increasing pressure to adapt to changing consumer preferences, sustainability expectations and digital transformation. Will Karl Lagerfeld Paris still be considered a luxury brand in the eyes of the modern consumer?

What's Karl Lagerfeld without Karl Lagerfeld?

Karl Lagerfeld passed away in 2019, leading many people to question his brand's future without its leader. But the brand was left in safe hands.

Design Director Hun Kim and Style Director Carine Roitfeld took over. Both big names within the fashion industry, Karl Lagerfeld Paris is set to enter a new generation of luxury that's still synonymous with Karl's vision.

Sustainability: a key factor for luxury brands

Sustainability is one of the biggest factors shaping the future of fashion. Gen Z and millennial consumers are increasingly demanding transparency, ethical sourcing, and environmentally friendly materials.

So, how is Karl Lagerfeld evolving to meet these expectations?

• Amber Valletta was appointed as the brand’s sustainability ambassador in 2021.

• The 'Karl Cares' initiative is focused on achieving net-zero emissions and ensuring fair wages across the supply chain.

• Karl Lagerfeld Paris has joined the Fashion Pact, aligning with global sustainability commitments.

The future consumer

To continue its success and uphold its luxury status, Karl Lagerfeld Paris must tap into the wants and needs of new customers, particularly at a time when customer spending is decreasing. 

Collaborations are one of the best ways of reaching a new audience and providing your loyal customers with a point of difference. CARA LOVES KARL is the latest collaboration with Cara Delevigne, a long-term muse and friend of Karl Lagerfeld. 

Sustainability ambassador, Amber Valetta, also created a collaboration with the brand with an eco-conscious direction.

“Great style doesn’t have to be at the expense of sustainability.” - Amber Valetta.

Karl Lagerfeld Paris has perfectly executed the balance between luxury and accessibility. In a time where new generations are rejecting what we've traditionally viewed as luxury, brands such as Karl Lagerfeld Paris fill the gap and cater to a new consumer while connecting with customers who have always admired the legacy of Karl Lagerfeld himself.

Find your luxury

Luxury starts with the first impression, so make sure it counts. From packaging to branding, every detail contributes to a premium experience.

We're experts in sustainable branding, creating bespoke packaging and trim options that add that touch of luxury to your brand experience.

Find out more about our innovative, sustainable branding options by exploring our new collection.