Packaging is a powerful way of communicating your brand to the wider world as well as protecting your product during transit. With the huge shift to online retail, it is even more important to make a lasting first impression.
Ease of opening and consumer matter information are also relevant. It needs to be robust to ensure that the product arrives in pristine condition regardless of the journey it has taken. This is your first chance to impress your customer and engage him with your brand.
Then what is inside the parcel is a further opportunity to make a lasting impression of the quality, innovation and excellence of your company.