
Blog
An educational blog on clothing branding, product packaging and sustainable innovation, providing you with both informative articles and videos, to hopefully inspire the designs for your next fashion collection.

5 min read time
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Feb 5, 2024
It’s a brand that has been a staple in many wardrobes since it began in the 1940s. Today, it’s a...
How to Market Luxury Products — 8 Secrets for Success
How to Launch a Luxury Brand and Cut Through the Noise
Is Karl Lagerfeld Paris a luxury brand?
Is Barbour a luxury brand?

Luxury
How to Market Luxury Products — 8 Secrets for Success
7 min read time
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Dec 12, 2022
As the abundance of luxury products increases and maintaining customer loyalty becomes a constant...
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Packaging
How to Launch a Luxury Brand and Cut Through the Noise
4 min read time
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Dec 2, 2022
In today's overcrowded marketplace, launching a brand with impact can be challenging, particularly...
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Luxury
Is Karl Lagerfeld Paris a luxury brand?
5 min read time
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Nov 15, 2022
Karl Lagerfeld is one of the most recognisable names in the fashion sphere. Iconic for heading up...
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Fashion
Is Barbour a luxury brand?
5 min read time
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Nov 1, 2022
For over a century, Barbour has been an instantly recognisable British brand that’s got a luxury...
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Fashion
Is Lacoste a luxury brand?
5 min read time
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Oct 10, 2022
Lacoste is an instantly recognisable brand name. Steeped in history, this iconic French brand has...
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Fashion
Why ‘Luxury’ Doesn’t Mean the Same Thing to Modern Consumers
4 min read time
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Oct 3, 2022
Luxury is a word we’re all familiar with, yet it means many different things to different people....
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Sustainability
What Are the Success Factors for Sustainable Luxury?
5 min read time
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May 27, 2022
According to research, around 66% of shoppers said they consider sustainability when purchasing a...
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Sustainability
8 Sustainable Luxury Brands To Look Out For
6 min read time
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May 3, 2022
The fashion industry is notorious for its negative impact on the environment. But this doesn’t mean...
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