Why swing tags matter: Small details that elevates a brand experience

In today’s fast-paced fashion industry, where first impressions count more than ever, the swing tag continues to play a powerful role in branding, storytelling, and customer engagement. Here's why they matter and how we help global brands get them right. 

Key takeaways 

• Brand Impact: Swing tags serve as a crucial first touchpoint to communicate identity and quality.             

• Material Variety: Options range from sustainable (bamboo, seed paper) to premium (leather, fabric) finishes.

• Custom Finishes: Tags are fully customisable with details like foiling, embossing, and unique seals.

• Global Supply: Manufacturing across nine international hubs ensures efficient, responsible delivery.

A branding powerhouse in a small package 

Whether you're a premium heritage label like Barbour, a trend-setting streetwear brand like Represent, or a global favourite like Pepe Jeans, swing tags are one of the first touchpoints your customer interacts with. 

This small detail helps set the tone for the entire customer experience — from shop floor to unboxing. A swing tag can: 

• Convey brand identity at a glance 

• Communicate product quality 

• Hold small items like spare buttons 

• Provide essential product information 

Materials that matter 

The UKFT’s updated Packaging EPR Guide highlights how new compliance requirements are shaping how fashion labels manage packaging elements, including tags, to stay within UK environmental rules — making responsibly-sourced and recyclable swing tags more than an aesthetic choice, but often a compliance consideration.

While paper remains the most common material for swing tags, there are a wide range of sustainably certified and innovative alternatives available.

• FSC-certified paper (100%, recycled or mix) 

• Bamboo, hemp, and straw paper 

• Stone paper – ultra-durable and tear-resistant 

• Seed paper – embedded with wildflower seeds, ready to be planted by the customer 

• Fabric, leather, plastic, silicone – for more tactile or premium finishes 

Choosing the right material helps align your packaging with your brand values — whether that’s sustainability, luxury, or innovation. 

Minimalist cream swing tag with textured cardstock and black ADANOLA logo

Luxury orange swing tag with textured cardstock, elegant ribbon and custom branding, ideal for premium fashion packaging

Minimalist swing tag design in neutral beige and black tones, showcasing modern product branding, premium packaging details, and clean typography for fashion and lifestyle brands.

Minimalist white Nadine Marabi swing tag design featuring clean typography and a neutral colour, photographed on a soft green background to highlight premium fashion branding and luxury packaging design.

Manufactured close to you 

To serve brands globally, we manufacture swing tags in a wide range of locations including our nine strategic manufacturing locations.  

This allows us to deliver efficiently and responsibly, wherever your production is based. Our locations include China, India, Portugal, Pakistan, Bangladesh, UK, Greece, Turkey and Hong Kong. 

The details that make the difference 

Swing tags can be customisable down to the finest detail, ensuring your brand message is communicated clearly and effectively. Standard thickness is around 600 microns, offering a quality, robust feel. Custom options include: 

• String, ribbon, or sealed attachments for function and branding 

• Foil stamping, embossing, and metal eyelets for elevated finishes 

• Security and branding seals for authenticity 

Whether you want a minimal, recycled tag or a high-end, textured label with gold foil – we’ve got the capability to bring your vision to life.

Final Thoughts

In a comprehensive study involving over 2,000 UK shoppers, conducted by WEFT and QSA partners and supported by the university of Leeds, over 80% of UK shoppers surveyed said they favour transparent labelling. "Consumers clearly told us that transparency is essential. They want simple, visible information at the point of sale to help them make sustainable choices." Kristina Bull, co-founder of WEFT .

As brands continue to focus on sustainability, transparency, and standout design, swing tags remain a key part of the packaging mix. They’re more than an afterthought — they’re an opportunity. 

At Weavabel, we’re experts in helping brands create swing tags that do more: tell stories, reduce waste, and build deeper customer connections. 

Summary

• Swing tags are a powerful first touchpoint that help set the tone for the entire customer experience.
• They communicate brand identity, product quality, essential product information, and can hold small items like spare buttons.
• Paper is the most common material, with sustainable alternatives such as FSC-certified paper, bamboo, hemp, straw, stone paper, and seed paper.
• Material choice supports your brand values, whether you prioritise sustainability, luxury, or innovation.
• Weavabel manufactures swing tags close to global production hubs, with facilities across China, India, Portugal, Pakistan, Bangladesh, the UK, Greece, Turkey and Hong Kong.
• Swing tags can be fully customised, from string, ribbon, and sealed attachments to foil stamping, embossing, metal eyelets, and security seals.
• Standard thickness is around 600 microns, delivering a premium and robust feel.
• The right swing tag design helps tell your brand story, reduce waste, and build stronger customer connections.

Looking to elevate your packaging with custom swing tags? 

Explore our exclusive swing tag lookbook and discover how every detail tells a story. Be inspired by our bespoke designs, crafted for global brands and celebrating true creativity and craftsmanship.