Wed2B is the UK’s largest bridal retailer. They’re also the most affordable as they believe everyone should look and feel amazing on their wedding day, regardless of their budget. Throughout their 59 stores in the UK and Europe, they sell luxurious gowns from their different designer collections and stock a plethora of bridal accessories at competitive prices. Weavabel and Web2B have been working together now since 2014. It originated with the vision of updating labels and tickets to create a distinctive look that was also more sustainable. Since then, we’ve also started working on accessory packaging and more.
The Challenge
Wed2B had been sourcing their previous trims locally and struggled with quality and design inconsistencies. They wanted to make their trims look prestigious and high-class, with a unified appearance. Wedding dresses are one of the most important clothing items someone will wear, so everything has to be perfect, including the trims. The brand also wanted their trims to become more eco-conscious, to reduce their environmental impact.
