Berlin-based fashion label, Les Lunes, produces womenswear for the conscious customer. Their work champions the responsible fashion movement and promotes buying behaviour by creating long-lasting styles made from eco-friendly fibres. Although German-owned, Les Lunes attracts attention from the entirety of Europe and beyond, speaking to a new wave of consumers that see fashion as something that should be fixed.
The Challenge
Les Lunes’ strong belief that “women shouldn’t compromise between looking good, feeling good, and doing good” meant they needed to expand their environmental promise to every element of their offering — including garment branding.
While Les Lunes had a firm grip on garment production, sourcing the most innovative materials on the market, they struggled to source other critical items from suppliers with aligned objectives.
Most crucially, they needed to find a global supplier of trims and polybags to meet their requirements in satiating sustainable demand.
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