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OLAF

Read how Weavabel have helped luxury streetwear fashion brand Fiorucci by producing high-quality badges.

“Sparking new ideas, sharing experiences: That’s at the core of what we do."

ØLÅF Hussein

The Challenge

OLAF first partnered with Weavabel in November 2024, beginning with a collaborative sampling process across multiple trim concepts. Over several months, we worked closely with the full team to refine options, initially supporting their 10-year anniversary running collection.

Following this, we developed and sampled trims for OLAF’s wider rebrand, which were approved and moved into bulk production in Autumn 2025.

As the brand continues to grow, OLAF’s rebrand focused on creating a more professional and consistent identity. With the addition of a new Brand and Creative Director and General Manager, there was a strong emphasis on aligning their global supply chain to ensure quality and cohesion across every touchpoint.

 
OLAF garment with Weavabel supplied swing tag to celebrate 10 year anniversary

Some products

Woven labels

Bespoke swing tags

Luxury packaging

10th anniversary swing tags

The Solution

Weavabel provided OLAF with a global platform enabling their vendors to order core trims and create care label layouts online, improving efficiency and consistency across their supply chain.

The system, alongside the tags we developed, has positioned OLAF to be Digital Product Passport (DPP) ready as new textile regulations come into force from 2027.

By understanding the brand’s goals and supply chain structure, we were able to deliver a scalable solution that supports both operational efficiency and future compliance.

Why choose Weavabel?

Producing over 200 million products annually, shipping to more than 70+ counties, and having over 45 years of experience, you can rest assured that you’re in safe hands.

Sustainable options

Sustainability is at the core of everything we do.  We combine our branding expertise with innovative and sustainable solutions.

Fast delivery

A quick turnaround of your stock, with lead times typically taking between two and four weeks.

Hassle-free orders

Simple repeat ordering through our stockholding site, making your products easily accessible.

Unparalleled support

We’ll liaise all the finer details directly with your vendors, giving you one less thing to manage.

The results

Weavabel continues to supply OLAF with quality products in the various locations they require. 

The overall look and feel of OLAF’s brand has been elevated through a more refined, minimalist and premium identity, carried consistently from stitch to store.

Alongside the introduction of sustainable cotton labels, the key focus has been on enhancing brand consistency and quality across every touchpoint. This approach supports OLAF in maintaining a strong, premium market position as the brand continues to grow and scale.

 


 

Client feedback

"Elevated the brand.
“No QC issues.”
“Looks 10x better and is going down well with clients.”

~Elizabeth Barrette, ØLÅF 

OLAF Hussein logo

The company

Since its launch in 2015, the Amsterdam-based fashion brand has become known for its contemporary aesthetic and globally influenced perspective.

Inspired by people from diverse cultures, the brand explores both the differences and shared connections that unite them, positioning Olaf Hussein at the intersection of cross‑cultural curiosity and modern design.

Looking for the same results?

Then we’re here to help. Whether you’re facing a similar challenge, need a sustainable alternative to standard swing tickets, are looking for a new supply of care labels or just want to take your branding to the next level, we’ll get you there.

Fill out the form with your query and a member of our team will be in touch.