“This specific badge created uses all different techniques. It's printed, embroidered, laser cut and the backing has been stitched. It really signifies luxury."
Hadyn, Premium Account Manager for Fiorucci
The Challenge
Fiorucci has worked with Weavabel since 2017, initially to improve the range of their trims and packaging. Our partnership has been strengthened through our shared vision of strong, quality branding.
Weavabel has developed several items for Fiorucci with its iconic angels; as they are such a recognisable emblem, the trims had to reflect that in the finished product.
For this case study, we look at a brief given to Weavabel from the customer for a jeans patch of the Fiorucci angels.
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Some products
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Street badge

Badge
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Swing tag
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Leather patch
The Solution
Creating this product was a challenge that our team enjoyed.
The badge combines several specialist techniques; it is laser-cut with a felt base, with a non-woven backing stitched around the edge to give it extra strength. The angels are printed onto a top material layer in crisp detail, with gold lurex embroidery and embroidered lemons to add extra depth and texture.
Through listening to the customer, Weavabel developed the product right the first time, enabling the customer to approve the sample quickly, meaning the bulk could be sent 4 weeks later.
Why choose Weavabel?
Producing over 200 million products annually, shipping to more than 70+ counties, and having over 45 years of experience, you can rest assured that you’re in safe hands.
Sustainable options
Sustainability is at the core of everything we do. We combine our branding expertise with innovative and sustainable solutions.
Fast delivery
A quick turnaround of your stock, with lead times typically taking between two and four weeks.
Hassle-free orders
Simple repeat ordering through our stockholding site, making your products easily accessible.
Unparalleled support
We’ll liaise all the finer details directly with your vendors, giving you one less thing to manage.
The result
Weavabel continues to supply Fiorucci with quality products in the various locations they require.
As a company, we like to go above and beyond to meet the needs of our clients and try to reflect our pride in our work. The brands we partner with are important to us, as we become a natural extension of their team, supplying all their garment trim and packaging needs. As creatives with an eye for detail, we like to provide unique solutions to our customer's challenges.
The company
Fiorucci is an Italian fashion brand founded in the 1960s by Elio Fiorucci, with the ‘values of creativity, invention, excitement and inclusivity’.
Over 60 years later, the brand is still as popular as ever, with its strong brand image and youthful style displayed in all its collections. Fiorucci is famous for its iconic Angels shapeshifting design across a wide range of products such as organic cotton t-shirts, hoodies and joggers.