We partnered with an international retailer with 10 million unique monthly visitors online and operations in Russia, the United Kingdom, Switzerland, Belgium, Portugal and Spain. The brand makes French style accessible for all, offering products in various categories, including homewares and women’s clothing.
In addition, they provide an ethical, environmental shopping experience, recently joining the Go For Good movement, a collective initiative that 500 brands have already signed up to.
The Challenge
Although the brand had already made some positive changes to their packaging, adopting 30% post-consumer and 70% pre-consumer recycled LDPE poly bags, they recognised they still had some way to go in innovating their entire offering.
Namely, they wanted to reduce plastic use and introduce alternatives such as FSC paper and jute to fill the gap.
As a prominent manufacturer, the brand needed a service that could reach all corners of the earth, including Pakistan, China, India and Bangladesh, where the production facilities are housed. This was the only way to achieve consistency and a positive carbon footprint by sourcing identical items locally while reducing ocean and air freight.