Packaging is a crucial component in building a brand’s image and identity. Often, it can be the all-important difference between consumers buying your garments or purchasing with your competitors.
Packaging is what sells your garments and products. Its versatility allows it to protect your product while communicating your brand to the world at the same time. It also draws attention, sends a message and makes consumers feel a certain way.
Bringing a new packaging idea to life can seem like a daunting task at first, but every brand needs to start somewhere. Cartier’s luxe red leather boxes. Hermès’ iconic orange box. The white Camellia on each Chanel bag. Louis Vuitton’s new, rich yellow shade. Even Bergdorf Goodman’s signature purple shopping bag that’s been a New York City status symbol for decades. To get to their legendary status, there’s a lot to consider beforehand - this is where Weavabel can help.
To get you started here are some considerations:
You don’t have to use just one type of packaging for your garments. If a bag doesn’t fit your branding, then you can opt for a box instead. But you also need to think a little further about what goes inside your actual packaging. Here are some exterior packaging options to think about:
That’s just a small list of the many options your brand can use for packaging. Don’t forget about the extras which
come with the packaging such as tissue paper, ribbons and stickers.
Here’s a glossary to help you understand different printing techniques that can be used.
Here’s a handy little glossary to refer to so you understand different printing techniques that can be used. There’s
no need to worry as at Weavabel our team will advise on the best techniques to go with what you’re looking to achieve.
Finding the right materials is a good place to start. Our Textiles Cheat Sheet contains all the latest fabric innovations that you can use to help your brand achieve its sustainability ambitions. Download your copy today.